COMPETITORS ANALYSIS AIRLINES INDUSTRY Research Paper

COMPETITORS ANALYSIS AIRLINES INDUSTRY - Research Paper ExampleIt will start a new delta.com platform in 2012, which it expects to produce additional purchases of tickets (Delta, 2011, p.7). It will also change its distribution from a commodity approach to a differentiated and merchandised approach (Delta, 2011, p.7). It believes that new merchandising initiatives that it is implementing, mainly through delta.com, will produce additional revenue opportunities and enhance the purchasing experience of customers (Delta, 2011, p.7). Its main goal is to provide customers with opportunities to buy what they value, like first ground level upgrades, economy comfort seating, WiFi access andSkyClub passes (Delta, 2011, p.7). Delta also aims to reach amplified traffic on delta.com through a mixture of advertising revenue and transactions of terce party products and operates such as car rentals, hotels, and trip insurance (Delta, 2011, p.7). Its internet income for 2011 was $854 million, wh ich is $261 million higher than 2010 (Delta, 2011, p.27).US Airways Group is a holding federation whose main business activity is operating a major network air carrier through its 100%- owned subsidiaries US Airways, Piedmont Airlines, Inc. (Piedmont), prostate specific antigen Airlines, Inc. (PSA), Material Services Company, Inc.(MSC) and Airways Assurance Limited (AAL) (US Airways, 2011, p.5). It operates the fifth largest airline in the United States, which is measured by domestic revenue passenger miles (RPMs) and on hand(predicate) seat miles (ASMs) (US Airways, 2011, p.6). It had around 53 million passengers for its mainline flights in 2011 (US Airways, 2011, p.6). For the same year, its mainline operation provided frequently scheduled service or seasonal service at 133 airports while the US Airways Express network served 156 airports in the United States, Canada and Mexico, including 78 airports also served by our mainline operation (US Airways, 2011, p.6). In 2011, it earn ed net income of $71 million, which