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Business Research EssayOur research is concerned with the different factors touch tax revenue of fast provender courseing place located in close propinquity of educational institutions. The purpose of the research is to study how exactly consumers disposable income touch on the fast aliment eating places revenue. For conducting the research, the sample of info has been taken from students teachers and administrators of two colleges say Bangalore Management Academy and CRM IMS. The results reveal that restaurants make much(prenominal) profit on take aim days and less profit when closed because the success of the restaurants depends on consumers disposable income. INTRODUCTION.INTRODUCTION A fast nutrition is a food that domiciliate be cooked and served very quickly sold in restaurant. We noticed in the last decade, a growth of fast food restaurants in India as Indian eating-out habit has considerably increased. This phenomenon is also observed where we could daily se e a flux of adolescent and youngest population and that places argon nothing but nearby educational institutions. The targeted customers atomic number 18 mostly students, teachers, administrators and people located in close proximity to educational institutions and the aim of the restaurants owners is to make profit, maximize and sustain their revenue.However it exist a relationship between restaurants office, revenue, and consumers disposable income. PROBLEM STATEMENT Although, building a fast food nearby educational institutions is the most equal way to get many customers and make more profit but this also can suck bad side effect because it is not winning in consideration of some factors like consumers income, and schools days. HYPOTHESIS Variation of consumers disposable income impact the revenue of fast food restaurants located in close proximity of educational institutions.SIGNIFICANCE OF THE STUDY This proposed research get out determine the factors affecting education al institutions proximity fast food restaurants revenue. STATEMENT OF THE QUESTIONS What are the students and school administrators eating-out habits? What are their disposable incomes? How do their spend it? In what way consumers disposable income affects the educational institution proximity fast foods revenue? SCOPE AND LIMITATION The scopes of this research are the fast food restaurants located in close proximity to educational institutions.The limitations of the research are the restaurants that are not reachable by the educational institutional members which are allowed to participate in the research. LITERATURE REVIEW LITERATURE REVIEW One of the rising condescensiones that have become a considerable phenomenon in India is fast food restaurant. Caused by Indian eating out habit that becoming very popular, fast food restaurants is also slated to growth approximately by 20% per year (Gaurav Marya, 2012).Fast foods business have been such that they continuously changing along w ith the metre and life history style changing and they get adapted to immigration, travel as well as socio-economic environment (Kittler and Sucher, 1995). However, in order to attract customers, fast food restaurants bear up under different foods at different scathes according to consumers income and eating habit. The restaurateurs have a clear understanding of the customers perceptions (Sundaram et al. , 1997) as they create a special attention to the environment around schools where children and younger are vulnerable to repeated exposures (Kelly et al., 2008).Revenue is the most important in any business and restaurant industry face a challenge which is of sustaining their profitability. Kimes (2004) suggest that the elements that determine the potential of a restaurants revenue is the capacity directly related to the timbre of service and configuration of tables. The customers satisfactions whitethorn be influenced by the effect that a particular restaurant gives back to h im and their associate that perception to the type of restaurant (Noone et al. , 2007233).However, the time of increase or decrease of revenue depends on the customers disposable income that goes in parallel way with the restaurants owners policy. If the customers perceive the policy unfair they may be reluctant (Mc Guire and Kimes, 2006123). Few studies have shown a great success of restaurants businesses in this recently years. METHODOLOGY METHODOLOGY RESEARCH DESIGN The research will involve the role play by the consumers disposable income on restaurants revenue feigne constructed and structured questionnaire that we would give to restaurants owners and educational institutional members to fill out the needed data.The interview scheduled is comprised of two sections. 1 Collection of information about consumers and their disposable income 2 Accumulation of information regarding mess and annual turnover of the business SAMPLING Our study will follow the multistage stratified m ethod of sampling based on some criterion to ask the person and restaurants to conduct the research. Educational institutions members will be divided into three groups Students, Teachers and Administrators.The next sampling group will be the schools proximities fast food restaurants owners. selective information COLLECTION TOOLS The primary data sources used to collect data are structured questionnaires that will be submitted to students and owners of fast food restaurants located to close proximity educational institution and educational institutions members. Along with questionnaires, interviews also will be conducted. The secondary data will be collected through various publications, newspapers, websites and magazines. CONCLUSION CONCLUSION.The research was conducted on variations of educational institutions close proximities restaurants revenues and these restaurants customers disposable income and their food habit. It was conducted in Bangalore city among restaurants owners an d students, administrators of particular schools therefore, it has been possible to collect data from a small sample keeping in mind limitations. The result has then been gathered through qualitative as well as quantitative data collections and analysis by questioning and interviewing restaurants owners and customers.At the end of the study, it seems that the rise of fast food restaurants number in close proximity to educational institutions is a method to attract more targeted customers in order to make more profit. This is attractive method goes along with the consumers eating-out habit and conditioned by the principal(prenominal) factor which is consumers disposable income. The restaurants then depend on the consumers disposable income. When this income is low customers eat less food or low price foods so they spend less money and the restaurants revenue is less a this period.But in the case their income is much then customers eat much and revenue of the restaurants is high. The second factor is the school program. The restaurants owners should consider also the opening and closing program of the educational institutions near which they located their business. QUESTIONNAIRE QUESTIONNAIRE To the consumers Name You are? Male female person How old are you? 15-20 21-25 26-35 35 and above What is your occupation? School administrator Teacher Student Where do you live? On campus Around campus . Within base on balls distance Far from campus What is your meal plan per day? 2 3 Above 3 No meal plan Do you often eat out? Yes No How do you often eat out? Never Occasionally 1 to 2 days a week more than 2 days a week Daily How do you often prepare your own meals during school weeks? Never Occasionally All the time What kind of restaurant do you eat at during school time? Fast food Casual dining Casual food What is your monthly disposable income? Less than 15000 15000-20000 . 21000-35000 More tha n 35000 What is the average amount of money you spend off campus every day? Rs. 20 50 Rs. 55 100 Above Rs. 100 I dont spend money on campus INTERVIEWS INTERVIEWS With the students Interviewer Hi, I am Bamba Adama, MBA student of Bangalore Management Academy with your permission, I would like to conduct an interview with you for a business research purpose. The purpose of this interview is to find for different factors that affect your eating habit and you spend your disposable income according to your food habit.Interviewer Can you tell me a little something about yourself? Student Interviewer Where do you live? Do you live with family or alone? Student Interviewer What do you enjoy eating daily? wherefore? Student Interviewer Do you cook the foods yourself? Student Interviewer What do you enjoy eating daily? Why? Student Interviewer Do you use to you eat different food outside precisely in one of the restaurants around campus? Why / why not? Student Interviewer Is the re any other reasons like foods prices? StudentInterviewer How much around do you spend weekly by eating outside? Student Interviewer Who provides you your income? I mean your pocket money? Student With Restaurant owner Interviewer Hi, I am Bamba Adama, MBA student of Bangalore Management Academy with your permission, I would like to conduct an interview with you for a business research purpose. The purpose of this interview is to look for different factors that affect your restaurants revenue according to your location. Interviewer Can you tell me a little something about yourself and your business?Restaurant Owner Interviewer What types of food do you cook? Restaurant Owner Interviewer Were you located somewhere out front? Restaurant Owner Interviewer What motivated you to build your business at this particular location? Restaurant Owner Interviewer Who are your main customers? Restaurant Owner Interviewer At what period of time you get more customers? Restaurant Owner Interviewe r What is your revenue before and after this particular period of time? Restaurant Owner Interviewer What is your approximate daily revenue at these particular times? Restaurant Owner.