CSC - Interim Report Assignment Example | Topics and Well Written Essays - 750 words

CSC - Interim Report - Assignment Example node wait on and c be are a critical component of any successive business imagine (Mcardle, 2008, p.81). In this regard, the Swire hotels have incorporated the aspect of quality customer service and care in the deed of all their hotels. Swire Hotels is a collection of three hotel brands including House Collection, East Lifestyle Hotels, and Chapter hotels. The House collection hotels are small but luxurious hotels within the umbrella of Swire Hotels. Environmental factors like social status, family situation, and cultural background, mold the buyers decision-making process, especially in Swire Hotels (XKhosrow-pour, 2013, p. 34).According to Kapoor, Paul and Halder (2011, p. 43), the cooperation and synergy among Swire employees, promotes quality customer service and care. The reliability of employees indicates the level of customer satisfaction. Swire Hotels have a comprehensive employee performance appraisal, especially on the chemical element of customer service. The appraisal process establishes the reliable and unreliable employees (Gibson, 2012, 89).According to Humphrey (2011, p. 67), after sale service is withal important because it encourages repeat purchases. The Swire Hotels provide a wide variety of meals. It provides customers with many choices of food. Consequently, customers are satisfied because their motive is met. Additionally, the differentiation aspect in the promotion of Swire Hotel food is important for customers (Sherman, 2009, p. 83). The strategy creates a better scholarship among the Swire Hotels Customers. The spread of the Hotels also enables the preparation of unique types of foods in common in various parts of the world. Consequently, stick Hotels accommodate almost every customer in the world.The monadic approach does not entail the internal aspects of a consumer like psychology. The strategy is used by the Hotel to evaluate and analyze the suitable marketing techniques.