Creating a media relations campaign for BBC, UK - Case Study Essay

Creating a media relations driving for BBC, UK - Case Study - Essay ExampleThe BBC World Service relay both news and flow rate affairs programmes to the world through radio, TV and online broadcasts. These services are also available in almost 32 languages of the different countries around the globe.Since its formation in the 1920s, the BBC had been enjoying the broadcasting market free of competition until the mid-fifties when the viewer preference changed due to technological advancements (Mennen, 2011). The viewers opted for a broadcasting service that was impartial and kind of cheap in terms of financial spending. This led to the establishment of the UKs Independent Broadcasting focus that consequently issued broadcasting licenses to the then newly established Independent Television (ITV). These two televisions enjoyed the fruits of broadcasting until a third competitor in the market (the BSKYB broadcaster) officially launched. The BSKYB broadcaster changed the broadcasting culture by including the American news journalism and making its services available exclusively through the satellite. The services of BSKYB were, as well, comparatively cheap as they were available on a monthly subscription (Mennen, 2011). This competition was the beginning of the challenges and issues of the BBC Corporation that this newspaper seeks to address through a media relations campaign.The recent years has seen growth in the popularity of strategic trouble mainly accredited to Gary Hamal, C.K. Prahalad and Michael Porter (Harris, & Wegg-Prosser, 2007). Among the various concepts introduced by Hamel and Prahalad include the concept of core competency which essentially refers to the activities that are employed by a company and gives it a competitive advantage in the exertion in which they operate. To this regard, it is evident that BBC continues to be brand with popular presence thanks to its long lasting cargo to quality and innovation.Right from 2007, a very