What Did You Buy Into Today? Essay -- Advertising Media Papers

What Did You Buy Into Today?Take a look at your shoes. Check the breast of the shirt you ar wearing. come int forget the ass of your pants. What about the food you ate for lunch or the computer you typed your paper on? There is no denying that we are living in a brand name action. People know become consumers whether theyve wanted to or not. It is impossible to walk through life without creation bombarded by encounter after image of a mark identity. From Nike to McDonalds, Apple to Evian, the brand has worked its way into consumer consciousness on a take that has not been seen in the past. Humans strive for individuality, so how did we so volitionally give ourselves over to the brands that now consume us?A commons misconception about branding is that branding and advertising are both peerless in the same. This, however, is not the case. Advertising is only one key lot that a company uses to farm their own branded image an image that encompasses everything the company w ants the public to know about the meaning of its products. Advertising is alone an outlet to get that message across. Branding is a by-product of a society that has too many similar products, a natural occurrent in a free-market capitalist country. The goal of branding is to separate one similar product from another by altering the way that a consumer feels about a certain product at a sub-conscious level. For instance, a marketing campaign common to almost all of us tries to pass water a distinction in our mind between Coke and Pepsi. To do this, brand makers leave work to infiltrate their target market and create an image for the product that closely resembles the image of the target market, thus earnest in the idea that their product is an important aspect of so... ...Nike swoosh being altered to resemble a gun shooting the high rarefied basketball player. The results are quick and effective, and spread to others outside your immediate world of influence. The to a greater extent you expose the underlying meaning of the ads around us the more people will think about all the ads and marketing pushes that cooccur with their life.Its time to once again reclaim your life as your own. Question the images put before you. Urge others to do the same. Support item-by-item retail outlets and companies that still produce the products that they are selling to you. If you must taint branded products, purchase them second hand. If theres a raft exodus away from the cash registers of these branded pseudo companies then the tides will change and well see our lives return to us as they once stood, continual and full with a passion for living once again.