Defining Marketing Essay

To answer the antecede of the paper, Defining Marketing a interpretation of trade is a neat beginning for consideration. My personal definition of marketing is the concept or acquaint of a function in which harvest-feasts, goods or services ar transferred to a consumer or client by a producer or seller. separate definitions exist to describe marketing aside from the prior definition. Marketing has been set forth as, A management process revealing, anticipating and supplying client or consumer requirements with dexterity and profitability.(Tutor2U, 2010) In that same article marketing is described as military man activities that are directed at facilitating and consummating exchanges. (Tutor2U, 2010)This last expression or definition rings true, in that as a consumer I want appeal, product or name recognition, quality, and value for my m nonpareily. The sellers or producers are engaged in making a profit and ensuring a positive client inhabit and consumers or clients wh o want products that are within their budget, durable and meets the expectations of the transaction gum olibanum a deal mess be made between the deuce entities.In the course text, Basic Marketing, by Perrault, Cannon and McCarthy, the term marketing is further defined as performing activities seeking to accomplish an physical compositions objectives finished the anticipation of customer needs and directing the flow of need cheering goods and services from producer to client or customer. (Basic Marketing, page 6, 2009) Marketing is of import for organizational success along with companies having flexibility, exuding a transparent organizational close and challenging employees to excel and remaining accountable for their actions. more companies and organizations struggle to decide the right balance in management to ensure the caller-up growing and achieve profitability. Marketing passel plan an important role in companies excelling with their corporate goals. The aim of ma rketing is how companies conceive and promote corporate betray management and strategic positioning but it also works toward a corporate strategy and allows for companies to be innovative and thrive in their industries. A come with with a marketing business sector plan considers the key stakeholders, dialogue channels, the business environment and, core corporate competencies.Using the company tell on is a leverage to be used to its full potential. Marketing can assist in developing untried consumer channels, products or services that can grow the company or organization and make a sustainable difference in industry trends. The marketing business strategy should involve ideas on obtaining rising clients, retaining current clients or customers, brand management and tactical to promote sales of the companys products and services. As a business tool or foundation, marketing uses strategic tactics designed to identify the appropriate market and time for implementation and will i mpact the organization success of a company.Verizon Communications is a favorite in the telecommunication industry and one of the most powerful national companies in the specialty. Verizon uses new engine room recently developed and follows through by introducing the advances to a competing industry. finished research and marketing, Verizon has found what telecommunication technology works and has become rattling proud of starting a major transformation in the wireless world. As an innovator, Verizon is a industry leader in providing information technology and advanced communications to customers.Through a partnership with major estimator companies, Hewlett Packard and Dell Computers, Verizon can produce technological products that are of high quality. The use of these practices helps the Verizon organizational structure through strategic business goals including employee development, diversity awareness, and recruitment. (Verizon, 2010)Another company that has demonstrated con sistently to employees and stakeholders, honest and fair business practices resulting in pregnant organizational success is pogey Food Company.The Dole name is one often associated with high quality and nutrition for fresh cut flowers, vegetables and, fruit. Dole also markets a line of packaged and frozen foods and serves as a leader in the industry for nutrition education and research. (Murdock, 2008) Dole Foods underwent a two-year research and redevelopment program for the Dole Fresh veg product line. (Dole, 2008)Doles willingness to share knowledge publicly, invest in new technology, fight food born disease, are all public benefits derived from their respectable leadership.Doles financial stewardship and social responsibility underscores the fact that the company is both ethical and profitable. In business, there is more to being productive and achieving organizational success than having products or services at reasonable prices. Many companies underuse marketing as one of their business functions. Alternatively there are many companies that have been successful because of the effective use of strategic marketing such as Microsoft, Sony, American Express, Disney and Wal-Mart,just to name a few.