Market Research

lying-in Report: dos merchandising March 31 2012 Submitted by: Suvansh Srivastava [11DM163] Yuvraj genus Sarda [11DM178] Team 33 Collaborative Project with University of Hertfordshire Students :Introducing a impudently Service in India Submitted to: Prof. Dhruva Chak Area Head, Marketing BIMTECH 1 Table of Contents 1. executive Summary . 3 2. New Service Concept .. 3 3. Analysis of the information from the survey .. 6 4. PESTLE ... 9 5. Porters 5 Forces . 10 6. Segmentation, Tar endureing & Positioning .. 11 7. nock Rationale .... 13 8. Launch Plan and innovation system Objectives ..... 14 9. Financial Reports .. 17 10. References .... 20 11. collaboration log . 24 2 Executive Summary Cyber store is the conclave of a smart phone application and QR posters displaying 300 of the some bought food product products, which can be purchased any time on the go and delivered or collected in store.

This assistance is targeted towards male and females sr. 20 40 living in and around the New Delhi area. To capture the target market advertising, gross r raseue promotion, public relations, ad hominem selling and direct marketing go away be carried out. The check positioning is to target commuters how have littler spare while to carry out grocery shopping, Cyber repositing allows customers to save time delivering great quality fresh green groceries direct to their admittance through an application, a new and grotesque service to Indian supermarkets. Cyber Store is predicted to repay the Rs. 6400000 loan at two historic period and eight months. To break even a turnover of Rs.12223360 has to be achieved w! ith a profit later the loan repayment of Rs.2134160. In target to increase ken of the service in pains with the launch will be promotional days, radio advertising, leaflets and a website detailing what a QR figure is, how to download and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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