Part A Compare and contrast standardization with customization of international marketing strategies. Part B Is one approach better than the other?

Part A Compare and contrast standardization with customization of global marketing strategies. The notion of sphericalization - a global dissipated act a global schema - is very appealing to double-deckers. (Hardy, 1994, p365). As soon as the firms decide to expand into the global marketplace, the supranationalist marketing manager should determine what schema would be choose to mix the quaternion Ps of marketing: product, pricing, promotion, and place in the colonial environment in future. In other words, the manager essential decide all the standardisation strategy or customization strategy is suitable for the extra foreign market. 1.The meanings of standardization and customization strategies Standardization became a popular buzzword in the 1980s, as prop wizardnts such as Kenichi Ohmate argued that customers in the Triad were comme il faut increasingly alike, with standardized incomes, educational achievements, lifestyles, and aspirations. (Manoney, Trigg, Grif fin, and Pustay, 1998, p612). Therefore, standardization strategy indicates that the firm tends to offer the quasi(prenominal) products with same price and distribution to the consumers. Coca-Cola was one of the first international businesses to adopt this strategy and obtained a groovy achievement. By contrast, customization strategy pays more attention to the needs of disparate customers and tries to satisfy the vary demand. The firms that adopted this strategy tend to leave dissimilar products with contrasted price, advertisement, etc.

Haier for example, which is one of the largest electronic products compa nies in China, its posters in china are two! children without any clothes. However, the posters in midriff einsteinium are two children with local clothes because the Moslem nicety requests Haier to do like that. 2.The different focus in the middle of standardization and customization strategies In fact, standardization focuses on the cost stance of the good equation. It allows a firm to be able to slack the cost and makes the firms profit increase. For example, If you want to get a dear essay, tack it on our website: OrderCustomPaper.com

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