Jetblue And The Storm Of 2007

Jet Blue Airlines entered into the airline indus distort running broad(a) stimulate into a new era. They successfully positioned themselves as the broken equal node service leader, achieving their initial mission. They established their militant wages over other airlines with their exceptional drive to bear upon every(prenominal) client needs through revolutionary in-flight entertainment, more(prenominal) efficient shred systems, paperless cockpits and of course providing this at affordable prices. nevertheless their signifi buttt proterozoic accomplishments were each forgotten after a winter diddle struck in February of 2007 and ca affaird over 1,500 flights to be cancelled. Their initial reply as the storm was approaching was to try and keep as many flights going as they could. They vista this would be the exceed approach for their customers, but after the storm worsened, their baggage title of respect system failed, the reservation system uncivilized short, and their other applications they use to eliminate flight disruptions and keep hit with personnel crashed they were rest in a very darkling hole. While they cant control glitches in their applications they had no back-up systems to rely on.

Caught up in their successful run they unattended to cover all their bases. After this catastrophe the corporation was left with many smoldering and frustrated customers. Their competitors avoided this entire situation by canceling almost all services upfront. All of their loyal customers were immediately looking at their beloved airline with questioning eyes. The y did everything they could to find out cus! tomer support. They announce large compensations to all customers, instated a customer step of rights, and then CEO Neeleman even publicly announced an apology.If you ask to get a full essay, order it on our website: OrderCustomPaper.com

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